9 Jul 2009
Location: Venue TBC – Likely to be at the Science Museum in London
Organiser: Shine

What is it: The aim of the EA and Shine partnership is to showcase a commitment to creative industries and how they will become more important as ‘talent’ becomes Britain’s only natural resource. It is designed to encourage children to recognise the different talents involved – it is not about just having an interest in gaming; physics, maths, storytelling and design are all needed and used when creating video games.

The session on the Thursday of Shine week will be a master class for three school classes (of about 30 children) which can be won through entering a competition through First News and Toxic magazines. Schools will be able to find details to apply on the Shine website.

The master class session will involve:

• Making of Harry Potter talk and video; how gaming industry and film industry are working closer together
• Boom Blox Master class – where children are invited to create their own level for the new game on an Nintendo Wii
• Amir Rahimi (Exec Producer of the game from the studio in LA) will lead the master class
• It will be fun and interactive, not a lecture

When: Thursday 9th July

Class one: 9am – 12noon

Class two: 1pm – 3pm

Class three: 4pm – 6pm

The hours in between the classes can be used for media interviews

Who is eligible?

We are looking for three classes of approx. 30 children (90 in total). They would be sourced through the media partnership with additional promotion from Shine through CCE and DCSF

To take part contact: Lydia Howard at The Red Consultancy on 0207 025 6583 or email Lydia.howard@redconsultancy.com

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